make.believe will unite our communication efforts and provide a single face to convey the role of Sony to the world. This will reignite the brand and inspire people about the magic of Sony.

make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real.

In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together, they could make their ideas a reality.
From that initial spark followed decades of innovations that have transformed people’s lives everywhere.

Today, the Sony brand reaches across continents and cultures, and continues to change how people experience the world through motion pictures, music, games, mobile phones and electronics.

Whether it’s a song in an artist’s head, a director’s vision, or a picture you’d like to capture, Sony supplies the tools that help people make their ideas a reality.

“ Sony is a technology company with an intimate understanding of the creative possibilities of content. Sony is a content company with an intuitive grasp of technology. No other company has both.”
-Sir Howard Stringer, Chairman, CEO and President

Through our unique combination of technology and entertainment, Sony aims to inspire consumers around the world with innovation and joy. We invite you to join us in the make.believe spirit and to turn your dreams into reality.

The dot that links make and believe is the place where imagination and reality collide. 
It’s the point of ignition that transcends reality. The dot is the role of Sony.

make.believe unites imagination and reality, designers and engineers, hardware and software, electronics and entertainment, Sony and its consumers.